Tuesday, April 5, 2011

5 Secrets From Hollywood's "Pitchman"

Stumbling over your screenplay’s logline? Wondering where to take your material? Steve Kaire, Screenwriter/Pitchman, who's considered to be "the best high concept idea man in Hollywood" shares some of his wisdom for aspiring screenwriters.

What are the ingredients to a perfect logline?

The logline is the premise or setup of your story. It is not a summary of Acts 1-3. A perfect logline includes a strong title, stating the correct genre of your material, and is one to five sentences long. It should be intriguing and compelling enough to hook the listener to request your material.

What makes an idea "high concept"?
"High Concept" is a fresh, original, unique story idea that has mass audience appeal and can be pitched in a few sentences that everyone will understand without having to elaborate on.

How can screenwriters ensure they have the "yes" factor when pitching to agents and producers?
You're being judged on three things: your material, your pitch or presentation, and your knowledge of the business. Master those and you'll maximize your chances of selling.

What are some of the biggest myths and misconceptions writers have about screenwriting?

The biggest myth holding back writing careers is waiting for an agent to rep you before you market your material. Agents are extremely difficult to acquire these days. You should send out your own material to production companies as well as to agents. Don't wait for something that may never happen. I sold all eight projects of mine without representation and all were High Concept.

How can aspiring screenwriters earn some recognition from leading literary agents?

Make a short film and get exposure for it. Finish in top place in significant screenwriting contests. Participate in pitch festivals and hope your material gets noticed. Be professional, persistent, and approach as many people as you can.

Steve Kaire is a Screenwriter/Pitchman who’s sold eight projects to the major studios without representation. His top rated CD, “High Concept—How to Create, Pitch & Sell to Hollywood” is available on his website,
along with original articles and national screenwriting contests.
Visit Steve’s website at